After the completion of Viswarupa Sarvadarsanam, a screen is placed at the Bangaru Vakili and Suddhi is conducted in the sanctum sanctorum. All the flower decorations of the Dhruva Murti are removed and the vessels required for the puja are cleaned.
According to Agamic rules, all flowers except those used to adorn Vishwaksena are thrown into a well so that they cannot be reused. This is known as Nirmalya Sodhana. Meanwhile, water for the puja is brought from the Akasaganga waterfalls.The water is used for the forenoon puja, the evening puja and for the Brahma Aradhana (conducted after the temple gates are closed for the night).
During this seva, the idol of Koluvu Srinivasa, is seated in a gilt chair under the canopy of a gilt umbrella (presented by the Maharaja of Mysore), and holds a koluvu or darbar.
The idol is offered a mixture of fried and crushed gingelly seeds and jaggery. The income of the previous day is read out to the Lord, followed by the reading of the astronomical details from the panchangam (Indian almanac) for the previous, current and the following days.
This is the first Naivedyam (food offering) to the Lord for the day. Naivedyam is announced by ringing the two bells, followed by Sattumura (recitation of a few psalms of the Prabandham by the Jiyangar or his assistant and the Vaishnava Acharya purushas), and the distribution of curd-mixed food among them.
Food is also offered to Vishwaksena, Garuda and the Nityasuries. The ringing of bells and Naivedyam are popularly known as the First Bell of the temple.
The Second Bell or Aparanhapuja is the second Naivedyam for the Lord. It is followed by a second Archana when the Ashthottaranama (108 names of the Lord as given in the Varaha Purana) is read. This is an ekantam (private) service, and pilgrims are not allowed to witness this ritual.
The cherupulu and panyarams paid for by devotees are offered to the Lord. A certain quantity of the offerings are kept back, while the rest is returned to the devotees.
During this period, pilgrims can have darshan of the Lord, at no cost. Pilgrims are requested to complete their darshan as quickly as possible, to ensure that the queue moves at a reasonably fast pace.
During Sarvadarsanam, festivals like Kalyanotsavam, Brahmotsavam, Vasanthotsavam, Unjal Seva paid for by grihasthas are conducted.
The Night Kainkaryams or pujas comprise the Tomala Seva, Archana and Naivedyam.
On Thursday, the rich garments and ornaments with which Lord Venkateswara is adorned on the previous Friday are, to a large extent, removed and a bare minimum (dhoti and uttariyam) is left on His body. This process is called Sadalimpu or Sallimpu (loosening or removing). The Lord is dressed in a laced velvet gown.
The kasturi (mark on the Lord’s forehead) is also removed leaving only a thin mark.